Agent-readiness for Shopify brands
Find out how AI answers when a buyer asks about your store.
ChatGPT, Perplexity, and Gemini are already answering questions about your products. Formmm runs the real queries your buyers ask, shows you where the answers come back empty or wrong, and fixes the gaps.
No Shopify install. Founder-to-founder, plain English.
Buyer asks the AI
“Does this serum contain SPF?”
“I don’t have information on that product.”
When a buyer asks, the AI answers for you — right or wrong.
You never see these conversations. But they decide whether a shopper trusts your product enough to buy. A confident, wrong answer costs you the sale — and you have no idea it happened.
Does your moisturizer have SPF?
Yes — this moisturizer includes SPF 30 for daily sun protection.
The product has no SPF. The assistant invented it — and the buyer will find out after they’ve bought.
How it works
See what your buyers see. Then fix it.
Live behavioral audit
We run the real questions your buyers ask across ChatGPT, Perplexity, Gemini, and Copilot — and capture exactly what each one says about your store.
Gap report
You get a plain report of every empty, wrong, or off-brand answer, side by side with how the AI answers for your competitors.
Fix Sprint
We restructure the data and content agents read — so the next time a buyer asks, the answer is right, complete, and yours.
What we test
We test behavior, not boxes.
Who it's for
Built for DTC brands with revenue on the line.
We work with established Shopify brands where a wrong AI answer costs a real order — with the deepest traction in two places:
Coffee & food brands
Shipping windows, roast dates, freshness, subscription timing. When an assistant guesses wrong on a deadline, the order — and the repeat customer — walks.
Skincare & supplements
Ingredients, guarantees, returns, what’s safe for whom. These are trust questions. A wrong answer doesn’t just lose a sale — it dents the brand.
The offer
Start with a free audit. Fix what it finds.
The audit is free — you’ll see exactly how AI answers for your store. If there are gaps worth closing, here’s how we close them.
Fix Sprint
We close the gaps the audit found — restructuring the data and content AI assistants read about your store.
- Everything in the free audit
- Prioritized gap remediation
- Agent-readable product & policy data
- Before / after query verification
Advisory retainer
For brands that want to stay agent-ready as models, catalogs, and endpoints keep changing.
- Recurring behavioral testing
- Competitor answer monitoring
- Roadmap for new AI surfaces
- Direct founder access